(CNN Business)Apple unveiled four new iPhones, a new Apple Watch and new iPads on Tuesday during a virtual media event held from California.
The
new smartphones -- the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro
and iPhone 13 Pro Max -- don't include any groundbreaking design
changes or features, at least compared to last year's 5G announcement.
There was no portless iPhone and no under-display touch ID. Neither was
there Apple's once classic line: "one more thing."
Tim Cook and the new iPhone 13.
Instead,
the event marked a return to basics for Apple with predictable
improvements that included better cameras, longer-lasting battery and
faster processing on its devices. Still, there were some pleasant new
additions, including a jaw dropping storage option for the Pro models
and a new Portrait mode for shooting videos. And,
contrary to some rumors, Apple made upgrades without raising the base
price of its various models.
The stakes were high for Apple (AAPL) heading into the event. The iPhone continues to be a major revenue driver for the company and remains central to its ecosystem of products. The event also comes amid some uncertainty: A US judge ruled
last week that Apple can no longer prohibit app developers from
directing users to payment options outside the App Store. The company is
facing antitrust scrutiny from regulators in the US and abroad. And Apple recently confronted weeks of controversy for its approach to combating child exploitation.
On Tuesday, Apple attempted to move past that. Here's a closer look at what was announced:
iPhone 13 Pro and iPhone 13 Pro Max
The
higher-end iPhone Pro line was arguably the highlight of Apple's event,
at least among the iPhones. The 6.1-inch iPhone 13 Pro and 6.7-inch
iPhone 13 Pro Max feature Apple's new, powerful A15 Bionic chip, which
Apple said is the "fastest CPU in any smartphone." It will give the
iPhone improved machine learning capabilities, such as real-time video
analysis and the ability to analyze text in photo.
iPhone 13 Pro
The
Pro devices pack a five-core CPU with 50% faster graphics -- an upgrade
that will appeal to many gamers -- as well as a bright Super Retna XDR
display with a faster refresh rate, an all-day battery life and an
option for one terabyte of storage, doubling the prior maximum storage
capacity.
The
camera system got a solid refresh, too. It comes with a new 77 mm
telephoto lens with 3 times optical zoom, as well as new wide and
ultrawide cameras.
The
Pro and Pro Max start at $999 and $1,099, respectively. (The iPhone Pro
Max with one terabyte of storage costs $1,599.) The phones come in
graphite, gold, silver and sierra blue. The entire new iPhone line will
start shipping on Friday, September 24.
iPhone 13 and iPhone 13 mini
iPhone 13
The 6.1-inch iPhone 13 and 5.4-inch iPhone 13 mini come
with the same A15 Bionic chip as the Pro line. It also has a
dual-camera system, which is arranged diagonally, and features
longer-lasting batteries. Apple said the iPhone 13 will last 2.5 hours
longer than the iPhone 12 and the iPhone 13 mini will go 1.5 hours
longer on a single charge.
Other
updates include a more efficient display, a new 5G chip, and a tool
called Cinematic Mode, which is like the popular Portrait mode feature
but for videos.
The
iPhone 13 mini will start at $699 for 128 GB (more storage for its base
model than ever before) and the iPhone 13 will cost $799, starting with
128 GB. The smartphones come in five new colors: pink, blue, black,
white and red.
iPad and iPad mini
In somewhat of a surprise, Apple
showed off updates to its iPad and iPad mini line. Under the hood, the
10.2-inch iPad features a powerful A13 chip with 20% faster performance
than the previous model. Apple says it's now 3 times faster than a
Chromebook.
The
updated iPad comes with a new 12MP ultrawide camera with Center Stage,
which uses machine learning to adjust the front-facing camera during
FaceTime video calls, and more accessory support that works with the
first-generation Apple Pencil. It also supports a True Tone feature that
adjusts the screen's color temperature to ambient lighting.
New iPad
The
8.3-inch iPad mini now comes with smaller bezels, more rounded corners,
upgraded cameras on the front and back, Apple's Liquid retina display,
USB-C support, magnetic support for Apple Pencil, an updated speaker
system, and new colors, such as pink and purple.
The full-size iPad
costs $329 for 64GB storage -- double the storage that typically ships
on an entry-level iPad. For schools, the device costs $299. Pre-orders
start Tuesday and shipping begins next week. The iPad mini starts at
$499.
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